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Known as the master of weaves, Gaurang strives to create exquisite handcrafted masterpieces. The sarees are woven in the jamdani weaving technique which take anywhere upto 2 years to weave depending on the design, thus making our products an heirloom piece. Various textures are created infusing yarns like khadi, muga silk, tussar silk, organza, and silk.Jamdani, a discontinuous extra weft technique of weaving takes no help from machinery. A hand drawn artwork design is kept under the warp in the loom, and is replicated by the weaver to the finest details. It is almost like parsi embroidery done on the loom. Floral and geometrics drawn from the nature are the hallmark of his creations.
In kanjeevaram, the korvai weaving technique on the jacquard loom is revived with traditional motifs inspired by the temple art of the 16th century. The intricacy of a design which was hitherto possible only in print and embroidery has been materialized into weaves.Gaurang creates sarees and outfits that boast of textile art, and Indian culture amalgamating traditional motifs with contemporary textures to make it a heritage piece for the new age woman. Working with a few weavers Gaurang’s passion has led to more than 700 weavers working with him today all over the country. He revives textile arts like kanjeevaram, khadi, uppada, paithani, patan patola, benarasi, kota, maheshwari, Bengal weaves and translates them into niche sarees and outfits.
In 2001, when the traditional Handlooms were fading in to oblivion, due to declining patronage and an onslaught of growing popularity for embroidered saris like georgettes and chiffons; Gaurang took up the challenge of reviving the traditional handlooms and bringing them back in vogue.He took the national and international fashion industry by storm with his hand woven ensembles. He stepped into the fashion world in 2012 with the Lakme Fashion Week and since then he has constantly been on the radar for heritage outfits and sarees. Over the years he has showcased at seven seasons of lakme fashion week, Berlin fashion week and has done private shows in major cities of India.
With six flagship stores in Delhi, Hyderabad, Kolkata, Chennai, Bangalore and two stores in Mumbai under the name ‘Vaya’; Gaurang has become a household name nationally and international. Vintage bungalows are converted in Hyderabad, Kolkata, Chennai and Bangalore into his retail space. While in Mumbai and Delhi, he has recreated the vintage feel in commercial spaces. In all his stores he has incorporated the local culture with his sense of textile art. He has hand-painted the walls depicting Indian culture in kalamkari. The stores boast of artifacts that reflect textile history and Indian culture.